Google Ad Grantsfor your charity.

Google’s programme offers eligible nonprofits up to US$10,000 per month in in-kind Google Search advertising. It is advertising support, not a cash grant, and spending the full monthly amount is not guaranteed. See Google’s Ad Grants FAQ.

Yes. We review your charity’s readiness, identify website work and help with the application steps. Google controls eligibility, verification, approval and programme availability; we cannot guarantee acceptance or a fixed approval date. Start with Google’s eligibility guidance and Ad Grants budget guidance.

Yes. With the appropriate access, we review the account, campaigns, website and available tracking, then agree the improvements that fit your charity’s goals. That may involve refining existing campaigns or building new ones around your services and priorities.

Your charity needs a website it controls, with HTTPS, clear information about its mission and useful, working pages. We also need appropriate access to the relevant Google accounts and website for the agreed work. We review any gaps against Google’s website requirements.

We agree the setup, ongoing management, reporting and any other work with your charity before starting. Valinor’s setup and management fees are separately agreed and paid; Google’s in-kind advertising offer does not pay those fees.

We recommend landing-page improvements and implement them when included in the agreed scope. Conversion tracking depends on the access available, your website and the required consent arrangements. Where practical, it helps us review actions such as donations, enquiries and volunteer applications alongside traffic.

We agree the actions that matter to your charity and review the evidence as campaigns run. Results depend on search demand, competition, your message and the website experience. We cannot guarantee donations, volunteer applications or a particular result; reviews help you decide what to improve next.