Campaign plan
- Goals and budget review notes
- Agreed Search campaign plan
Reach people already looking for your services.
Illustrative example · Fictional business
Sponsored
Pilates classes in St Albans
Group and private sessions. Find your next class.

Pilates classes in St Albans
Group and private sessions.
Find a class that fits your week.
Reach searchers while your organic visibility develops.
Put your budget behind your priorities.
Riverside Pilates
Understand what people are looking for.
Illustrative example · Fictional business
Private sessions
Dedicated ads and landing page
Group classes
Separate service ad group
Excluded searches
Jobs · Teacher training
Primary goal: completed booking
Match the search to the right offer. Keep unsuitable intent out.
Understand what a new customer costs.
Average cost per click
£500 ÷ 250 clicks
CPC uses ad spend only. A click is a visit, not a new customer.
Illustrative figures · Same period · Not client results
Start with the cost of a click. Then measure which clicks become customers.
Campaign goals, budget and any landing page work are agreed before setup.